Categories

Barack Obama

The presidential campaign that I am analyzing is one of Barack Obama’s first commercials for him running for office entitled “Believe Again”. In the beginning of the commercial, it starts off with many pictures and words that describe the picture. This really appeals to our emotions because he uses a lot of strong messages and words such as hope, and replace fear. Right after this, it goes onto him giving a speech on his policies and points of views and it shows pictures of him shaking hands with people and kissing a baby. When I see this, it really makes me think that he is a respectable figure and I can trust him. They put this in the commercial in the beginning because it really makes you trust him and think he is a great person and candidate for the president of the United States. All of these so far really build up his character and it appeals to the people’s ethos and pathos. Towards the end of the commercial in the last twenty seconds he makes some comments that really make a lot of sense. He discusses health issues in America; the war in Iraq, and many other hot political issues that effect us every day. All of his different ideas and thoughts appeal to the logos emotion and with the combination of the logos, pathos, and ethos, makes this commercial successful. It is successful because it satisfies all of the different emotions that satisfies a persons needs and wants.

Leave a Reply

 

 

 

You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>